​Target Audience - Due to the high cost of KEF’s speakers and products they have a very small target audience. All though their products are admired by many around the world a very limited number of people own their products. Due to this they have a target audience of middle aged men who are wealthy.

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Market Status - KEF’s brand is growing onto audio market and increasing in size and popularity to the market. KEF is nowhere as big as the leading audio manufactures such as Bose, Beats or Panasonic but with there small market this is unlikely to happen.

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Costs - The cost of a KEF audio product is extortionate. The lowest price being £250.00 for a pair of headphones to the highest cost being £14,000 for a single speaker. This high cost ensures that the products are of excellent quality and luxurious.

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Environment- Each product produced by KEF has a unique environment as their products are made for different purposes. None of their products are intended to be used outside but inside in living rooms and home cinemas. They also produce headphones intended to be used indoors or outdoors for personal use.