“Beautifully Styled and Incredibly versatile, KEF Speakers Perform As Well As Speakers Twice Their Price”
-KEF-
EXISTING BRANDS
Bose is a premium audio production company who offer
many products ranging from headphones to surround sound. Bose offer products with real quality and amazing sound. Unlike other brands such as Beats By Dre Bose focus on the quality of sound over the look and style of the product. The fact that they dont pay lots of attention to design style this limits their market as customers especially the younger market are going for stlish products that look good.
Bose are best known for their loudspeakers, noise-cancelling headsets and car audio sound systems. Bose main target audience for their loudspeakers and docks would be middle age people that enjoy their music and often listen to it, also for their loudspeakers and docks bose have a price range from £100-£3000. One of bose first loud speakers was specifically designed to be placed in the corner of a room so the sound waves can bounce off the walls to produce sound quality, this goes back to bose waiting to focus on their function more so than their aesthetics.
Sony is a global conglomorate
who offer products in game,
Tv, Audio and Computing.
Sony makes a number of different audio products such as headphones, docks, sorround sound and loud speakers. Offering these products to a mass market sony tend to aim at a younger aged audience between teen and young adult approxemetly 15 - 25.
Sony focus on high quality looking aesthetics while not so much on sound quality although their products do produce half decent sound compared to other cheaper speakers. Sony offer their products at a reasonable price ranging from £25 - £500. Sony stick to a strict colour scheme like most brands using only black and different shades of black while they use different textures such as a gloss and matt to contrast each othe. Theey also add some silver to their products to breakdown the black but also highlight features such as the volume button.
Bowers and Wilkins is by far the best brand at having both good sound quality while having a flawless aesthetically pleasing product. Like Sony B&W stick to a colour scheme of black which matches their logo but also looks really modern. B&W offer their products to everyone but they focus on people who own an IPhone or apple device as they incorporate apples air play technology in their products which means only apple devices can be used with their speakers limiting their audience. Like beats B&W work with other companies such as Apple and car manufactures to place their products in cars such as Maserati. B&W have an older target audience due to their expensive cost ranging between £300 - £25,000. Bowers and Wilkins are considered luxurious and prestigious by mnay people.
Beats By Dre are a reletively new audio company but have already made a mark on the audio industry as they have world famous products that are admired by many and have sold a great amount. Unlike Bose and Sony Beats focus on both the aesthetics of their products as well as the sound quality. Beats mainly offer audio products in the headphone market as that is their main presidence although they do have a portable speaker and loud speaker. Beats aim their products at a younger and more stylish audience in the age range of 17 - 25. Their products are expensive ranging between £100 - £600. compared to bowers and wilkins these are not that expensive but for a headphone it is.
Like many other brands Beats are endorsed and have partnerships with HTC, chrysler, HP and android. Where they offer car sound systems, phone sound speakers and speakers for laptops as well as specialist software for media.