KEF has a unique design style as it does not stick to one design style i.e. geometric or linear. Also the materials that it uses across its products as they vary from wood, to plastic and metal. Not only do they use a variety of materials they also use a number of finishes to the product such as a matte finish or a high gloss finish. KEF stick to a very strict three colour scheme on there products, the colours being black, white and silver. Only two of these colours are used at the same time i.e. Back and silver & White and silver. They don't really use black and white together as they want to have one product in two colours each colour being unique. This is similar to apple with their products, which are available in two colours; black or white. The two colours are are aimed at the two sex groups white for female and black for male.